The nba shop melbourne and Goodyear Tire & Rubber Co have reached a contract that will place the company’s “Wingfoot” logo on players’ jerseys starting from the 2017-18 season, both the Ohio-based organizations said on Monday.

The offer is definitely the latest to be announced included in the NBA’s three-year pilot program to sell ads on uniforms.

“Every Akron kid grew up seeing the Wingfoot inside the sky in the blimp and feeling pride inside our community,” Akron native and four-time NBA Most Valuable Player LeBron James said inside a statement. “There is something great personally about having that logo in the Cavs uniform.”

The reigning NBA champion Cavs’ wine uniforms will feature the gold-and-navy Wingfoot logo whilst the team’s white uniform will feature the gold-and-wine Goodyear Wingfoot logo.

Cleveland’s partnership with Akron-based Goodyear, the No. 1 U.S. tire maker, is definitely the latest in the way since the Boston Celtics (General Electric), Sacramento Kings (Blue Diamond Almonds) and Philadelphia 76ers (StubHub) are one of the couple of teams to obtain already signed deals.

The NBA last April became the dexopky72 major North American sports league to announce wants to put ads on jerseys in a move that reveals a tremendous new revenue stream.

NBA teams are responsible for selling their own personal sponsorship along with the patches will be about 2.5 inches square, much smaller than on European soccer jerseys, where corporate logos would be the largest and the majority of prominent area of the kit.